Do you want to start your career as a digital marketer and grab the opportunities to work at renowned corporate houses?
Or simply sharpen your knowledge to excel your business in this globally competitive business markets?
Then you have come to the right place. Here are the few things a digital marketer or a founder should understand in depth before starting their career or a business.
The ultimate goal of any business is to make enormous amount of profit within shorter period of time. But the fact is that merely starting a business can not assure you all round profit. So a wise decision that a marketer or a founder makes is to learn and understand about the fundamentals of marketing in depth. Many of them have already known that it is the secret key to success in this field. I will discuss about the same keys that a successful marketer use in this article.
Firstly, I don‘t think that I need to give any explanation about what a marketing is. But I would like to remind you that one thing which makes marketing work is its law.
Marketing is based on science, but many of us nowadays have an illusion that it is based on creativity, and that is what the first mistake most marketers make. It exists even before the existence of a product. It primarily starts with understanding customers, and basically what sort of problems they are facing in their daily lives, and its possible, immediate or the most effective solution either through the use of a product or services.
But this doesn‘t mean marketing should be above all; in fact a product should be because it is a reality & a good product sell itself. Also, many just focus on sales achievements which actually don‘t go well in the long run; so they should highly prioritize on sustaining their current and potential customers through high level of product/ service satisfaction.
This also helps in word of mouth which is the best channel among all other marketing communication, and push natural sales whilst zero cost.
Hence, it is very important to send right message at the right time to the right person. For that purpose, good communication is needed.
Does that mean you need to use a wide range of vocabularies or complex English?
Absolutely not.
Simply, being able to transfer your thoughts effectively is more than enough. You can also just join a conversation in people’s minds.
For example: If your target audience wants to learn swimming, you can say- Do you want to learn swimming in just 5 days? Then do not hesitate to join us.
Now, lets talk about another important aspect of marketing which is clearly illustrated in the chart below.
CREATING A STRONG BRAND
So why invest a lot of money, time & effort in Marketing?
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A quick inquiry. Do you know that there are different ways of Marketing? Which one to choose? And which works the best?
Traditional VS Digital Marketing
Traditional marketing such as TV & radio commercials, ads in the newspaper, pamphlets, hoarding boards, and so on is suitable for the products targeted for the general audience.
So if your priority is upon maximum coverage or number that too on a low budget, then it is fair enough to say that traditional marketing works better.
But if you are into measurable results, then go for digital marketing.
Now, are you ready to unbox the secrets of success of the present digital houses?
One of them is Direct Response Marketing. And we all are very familiar with it. We all use Facebook or visit different websites these days, and its very common to see ads leading to a landing page with a lead form letting people submit their information or to a sales page with a link to purchase the product.
This type of marketing is designed to draw an instant response from the potential customers. But it is necessary to know beforehand if such ads or branding campaigns work or not; otherwise, its a waste of money.
Next important key to success is The CATT Marketing Funnel. CATT simply stands for Content, Attention, Trust & Transaction.
Wealth= n^CATT
where n= niche (Market, product or topic)
Hence, your success & wealth highly depends on the niche you choose.
| The CATT Marketing Funnel starts with creating useful content via blogs, posts, lead magnets, live webinars, etc that attracts people from your niche (For example: Fitness, Cosmetics). Try to deliver your content for free. Next is to drive attention/ traffic to your content using SEO, social media, paid ads, etc. Build trust with your audience using tripwire marketing, marketing automation, & re-targeting. Finally, convert your leads into customers with natural sales methods i.e. without the need to push sales hard. |
Integrated Digital Marketing Framework
Integrated Digital Marketing can simply be understood as an approach that uses different digital marketing strategies engaging medias or channels that the customers or prospects use to create a unique form of expression.
Content marketing, Email marketing, paid ads, SEO & social media are some of the key elements of integrated digital marketing strategies. These elements should all work in tandem for the ideal integrated digital marketing. The entire system can be destroyed by a single flaw.
For example: If u concentrate all of your marketing efforts only into social media, you might risk of losing out on customers who don’t use it . The same holds true for paid ads, content marketing, and email marketing.
Lastly, you need to understand the immense power that personal branding gives.
Personal branding simply means creating yourself as a brand or an expertise on that particular product or service that you are trying to sell building concrete trust among the targeted audience. It can give rise to many brands from your influence. To take an example: Elon Musk has a bigger following than Space-X or Tesla. A personal brand becomes an influencer & a brand ambassador for the companies that they run.
| Discover the strongest qualities of yourself. Identify what makes you stand out. Learn new skills and try to convert them into real world experience. Write about what you learned & experienced via your work. Start consulting other businesses, and mentoring those who follow the same footprints as yours. Ultimately, develop your own product/service with your deep understanding and skill sets. |
Conclusion
I considered keeping this article brief and to the point. However, I ended up making it a lengthy one. But I hope this article have given you valuable insights of digital marketing, and helps you get started as a digital marketer in future.
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Best wishes for your career starter!
